Facebook ad copy is one of those areas that very few people realize how deep the topic actually goes.

Writing effective Facebook ad copy is the sweet science that can make or break your Facebook ad campaigns.

After years of running Facebook ads, we're excited to share all of the best examples, guidelines, and Facebook ad copy templates with you today!

Let's jump right in!


What is Facebook Ad Copy?

Just in case you're new to the whole Facebook advertising space, let's explain what exactly Facebook ad copy is.

Let's start with my not-so-official definition.

Copywriting is the marketing text that psychologically sucks you in.

Effective Facebook ad copy in action

Haha, ok jokes and hilarious gifs aside.

"Copy" or "Copywriting" is re-arranging words to make things sell better. It is a text form of salesmanship, as KopyWritingKourse likes to put it.

Take a look at their brief video explainer that sums things up nicely.

What are the suggested Facebook Ad Copy Specs and Guidelines?

So, one thing you may be wondering is about the Facebook Ad Copy guidelines and specs.

As you know understand from the previous section, "copy" is the persuasive text that you put in your Facebook ads.

But there are many text areas in your Facebook ad, so let me break them down quickly.

As you can see in the figure, the main areas for text in a Facebook ad are (starting from top to bottom) your ad message, headline, and description.

Ad Message: No minimum or maximum, however, we recommend

Link headline: 25 characters max, however, we recommend around 10-13.

Link description: 30 characters max, however, we recommend around 15.

There is obviously a time and place for longer ad copy in your message, especially if you are selling a high-ticket item (that requires more sales work) but feel free to use these specs and guidelines as a starting point and test further from here.

Feel free to check out more details on facebook ad text limitations and specs too!

Our favorite Facebook ad copy templates (primarily ecommerce)

Now let's dive into the Facebook ad copy templates and examples!

Most of these are geared towards ecommerce,  however a little bit of creativity, there's no reason you can't personalize these to your liking & industry.

Facebook Ad Copy Template #1: The Testimonial

You can use a testimonial or a review sent or posted from a customer on your website or social media accounts, and use this in addition as an offer/promo code to drive conversions!


“I love {{insert store name here}}! All items are made from the highest quality material. And I’m always excited to see their new stuff!” 😍

Limited Time Offer! Order today and get 10% OFF with code: {{OFFER}}

Hurry! Offer ending soon 👇


Example/Template in-use:

Facebook Ad Copy Template Example 1

Facebook Ad Copy Template #2: The Checklist

Add value proposition as to why a consumer should buy a product or use a service is absolutely crucial. And this copy does that perfectly, with another strong CTA (Call to action) trailing!


"We take pride in our {{your products}} and can’t wait for you to see why thousands of people love {{your website}}! 👍

Premium Quality
Prompt Shipping
Customer Satisfaction Guarantee

Get yours today! 👇


Example/Template in-use:

Facebook Ad Copy Template Example 2

Facebook Ad Copy Template #3: The "Big Question"

Use this copy template to create an additional desire for your product/service through a question, and then answer it in a way that will make them want to check your website to find what they’re looking for. And as usual, don't forget a strong call-to-action!


"Looking for high-quality {{your products}} at affordable prices?
Look no further than {{your website}}!
For this month only, get 10% OFF + Free Shipping with code: {{OFFER}}
Shop now!

Example/Template in-use:

Facebook Ad Copy Template Example 3

Facebook ad copy best practices

If you carefully review the Facebook ad copy examples and templates provided above, you'll notice we do three things every single time.

Consider following these best practices too, when you're writing your Facebook ad copy!

Focus on the first line:

The first line of your message is your only shot to capture their attention. This is naturally what people read first so make sure you grab their attention immediately!

Use emojis:

Yes, you heard that. Use emojis! They are fun, playful, and super effective in ad copy. If you're looking to be super-official, go do that in Google Ads! ( They don't let you use emojis over there anyway ;)

Keep it readable and well-spaced:

This one is super important! Make sure your ad copy is well spaced out, and very easy to read. We've noticed a drastic difference in performance with ad copy that follows this best-practice. The reason is, people usually scroll past ads very quickly, and by keeping your ad easy to read, you will increase the percentage of people who stop and read it.


Writing Facebook ad copy is a sweet science that only takes a few seconds to write, but years to master! Hopefully, this article full of examples helps you cheat the learning curve and immediately apply everything we've learned about writing effective Facebook ad copy!

Good luck and happy copywriting!